Case Study: Mouse Guard MN

From a cold outreach message to a lead-generating machine — built in two weeks.

The Client

Mouse Guard MN is a rodent removal business on the rise in the Twin Cities. When we found them, they were a brand-new, growing company with real momentum on the ground — but zero presence online. No website. No way for potential customers to find them or reach out beyond a Facebook page.

How the Project Started

This wasn't an inbound lead. After spotting Mouse Guard MN's Facebook page and noticing they had no website at all, we sent a cold outreach message offering our services. Their initial ask was simple: a basic marketing site to establish an online presence.

From "Basic Site" to Lead-Gen Funnel

Rather than just delivering a static brochure site, we saw an opportunity to turn the marketing site into a lead-generation funnel. The final product kept the simplicity Mouse Guard MN asked for — a 3-page marketing site (Home, Services, About) with no admin dashboard needed — but added an automated lead capture system underneath it.

Every form submission is automatically emailed straight to Mouse Guard MN's own domain email, giving them a direct, real-time stream of leads with zero manual work on their end.

Fast Turnaround

The entire project — from kickoff to launch — took two weeks. That speed was possible because we built from a proprietary component library developed in-house, letting us assemble a polished, production-ready site without starting from scratch.

We also host the site, so Mouse Guard MN has one less thing to manage as their business grows.

The Results

Since launching on April 14, Mouse Guard MN has received over 100 leads and counting — all flowing automatically into their inbox, ready to convert into booked jobs.

The owner was thrilled with the outcome: a business that started with no online presence now has a steady, hands-off pipeline of new customer inquiries.

Summary

Scope	3-page marketing site (Home, Services, About)
Key feature	Automated lead-gen email form
Timeline	2 weeks, start to finish
Hosting	Managed by Simy Dev
Results	100+ leads since April 14 launch

— Simy Dev